Anime Evolution 2010 Spills Virtual into Reality

Friday, 08. 20. 2010  –  The Good Life

Emma Jensen

Photo: Liam Hanham

Last weekend over 6,000 costume-clad fans of anime, manga, video games, film and music gathered at UBC for the eighth annual Anime Evolution Convention - a celebration of popular Asian culture. En route, I imagined the event: a computer-lit room filled with young men quietly discussing their passions for Japanese animation. Even having spent two days on site I’m still not exactly sure what I saw, but it certainly wasn’t quiet.

Off the bus, on my way through campus, I passed a long line up of costumed characters waiting to get into the UBC REC centre. Three Japanese girls sauntered by, wearing tuxedos and presenting elaborate fake cakes, followed by a skipping Sailor Jupiter, a giant teddy bear, and a Stormtrooper.

Photo: Liam Hanham

According to Gregory Neher, communications director for the convention, Anime Evolution is the next stage of anime fandom. “We like to think that we represent the various subcultures that have grown from the appreciation of Japanese pop culture in Vancouver.”

Dressing up is apparently an integral part of that appreciation, and everywhere I looked, there were folks in elaborate, home-made costumes.

“‘Cosplay’ stands for ‘costume play’,” explains Neher. “It’s when people dress up as a favourite character, usually from a Japanese animation or a manga - which is a Japanese comic - but it could also be from a video game, a North American cartoon, or even a live-action film.”

To the left of our trailing storm trooper, young men posed for photos in various battle positions, entering deep into their characters’ psyches. Beneath the shade of some nearby trees, costumed groups relaxed and chatted, their role-playing on hold. I took a seat next to a platoon of blue uniformed characters and scanned the schedule of the day’s events: ”cosplay chess,” was the first item listed, followed by “Team Four Star,” “Yu-Gi-Oh Abridged”, “Carl Horn- Show a Fansabu,” and, a personal favourite: “Robot Unicorn Attack”.

Photo: Liam Hanham

Overwhelmed, I waited for the photographer before approaching the group in the matching blue suits. They informed me that their costumes represented characters from a video game. When asked how they got coordinated, they explained that it was all done over the internet, and brought to life by a few in-person sewing parties. They were all too happy to pose for a picture.

Next, I chatted with an all-female group whose scene came from a video game called Fat Princess, which they informed me was a lot like capture the flag, (with the ‘flag’ replaced by obese royalty).

Photo: Liam Hanham

Reeling, we made our way to the centre of a “cosplay contest” - a glorified talent show for the role-playing, costumed individual. The photographer and I sat, watching closely, as those who looked more accustomed to fighting battles online were given the chance to do so in real life.

“Dressing up in costume and pretending to be a character that you see on television or in a video game - there’s definitely a level of escapism in there,” says Neher. “You get out there and you be a little silly with other people that are a little bit silly and it’s a good break - it’s like a vacation, but you’re still at home.”

Taking a vacation from the cosplay contest madness we headed towards the REC centre where the merchants resided for the weekend. The wares, like the costumes, were not explicitly anime-related; there were wigs, clothes, costumes, magic cards, samurai swords, stuffed animals, chain mail, dragon paraphernalia, and even a man selling a card game of his own invention.

I turned around to see the photographer snapping pictures of a cute, young girl in front of a big brown teddy bear. Upon returning, the photographer informed me that the bear’s name was Pedobear, a pedophilia loving bear, who has his roots on 4chan - an image-based bulletin board where anonymous users post comments and share images.

Neher is keen to distance the convention from 4chan, which is a notoriously racist and sexist website:

“I’d say there are people from that culture that come to anime evolution; we’re no different from the Olympics when it came to Vancouver - Pedobear ended up there, too, right?”

Photo: Liam Hanham

Prepared to put some thought into the meaning of Pedobear at a later time, we walked to the last event of the day: “Team Four Star.” When we arrived five minutes before the event, there was a lineup around three corners. The room was never full; people just wanted the best seats they could get.
Inside, a strange, wrestling-like spectacle ensued, where a man with a belt indicating him as the “Patty-Cake Champion” took the stage, only to be rushed and verbally assaulted by a man with a fiery headband who spat water into the air and threw out inflammatory proclamations of the true nature of the Patty-Cake Champion.

A small, staged shoving-match ensued before the panelists took their seats and the Q and A began. It was scheduled for two hours, but suddenly, feeling that I was intruding on a community I didn’t understand, I felt compelled to leave.

Photo: Liam Hanham

Still trying to come to terms with the past day’s events, I returned to the convention on Sunday. It being the last day of the three-day event, the environment was wholly more subdued. I noticed three young girls who looked somewhat disconcerted, and I asked them how they liked Evolution this year. Miranda, 17, wearing a bright blue wig, said that she’d been to the convention for four years running and that this year hadn’t been very good. Last year’s Anime Evolution was held in Vancouver’s Convention Centre. Candice, 16, and sitting under a tree in a bright yellow dress said the maps were terrible and that it was too hard to get around. I asked the three of them what drew them to the convention every year, and Candice said: “it’s a way of meeting people with similar interests.”

Despite the group’s criticisms, the convention this year was a rousing success. According to Neher, attendance grew from 5,000 last year to 6,150 this year.

Asked why he believes the convention has been so successful, Neher cites the open nature of the community: “What really got me involved with Anime Evolution was, I came to the event as a fan of Japanese animation and recognized that it was a place where pretty much anybody could go and be accepted. Nobody judges - we’re all just going there to have a little bit fun, and like I said, be a little bit silly.

“We’re accepting of pretty much everyone, assuming that it’s safe and friendly for everybody. As long as people are there to have fun and be silly, we’re okay with that.”

Maybe next year I’ll know how to be a little sillier.

Photo: Liam Hanham

(7 votes, average: 3.86 out of 5)
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3 Responses to “Anime Evolution 2010 Spills Virtual into Reality”

  1. .__. Says:

    [i]Miranda, 17, wearing a bright blue wig, said that she’d been to the convention for four years running and that this year hadn’t been very good. Last year’s Anime Evolution was held in Vancouver’s Convention Centre. Candice, 16, and sitting under a tree in a bright yellow dress said the maps were terrible and that it was too hard to get around.[/i]

    Well, that’s what you usually get from interviewing high school kids =P The thing with convention center vs UBC is that hosting at a convention center is much more expensive. Anime Evolution being a relatively small-scaled convention compared to bigger conventions like Anime Expo and Sakura Con cannot afford to host another convention at Vancouver convention center; there just isn’t enough cash for them to do so. While the other girl probably just needs to learn how to read maps properly =P Everything is centered around the SUB area. The map is a standard UBC map that every UBC visitor uses for navigating the campus. =\ It can’t be that hard once you got the hang of it.

    I rather have the admission fee of AE stay affordable than to have it move to the Vancouver convention center again. The experience isn’t too different. It’s the people who matters, not so much the location… and don’t forget, this year AE was hosted during the heat wave, hence it was difficult for everyone.

    Agree or Disagree: Thumb up 1 Thumb down 0

  2. O^O Says:

    Being a person who likes to get their two cents in every so often i would like to say this. This article was a joy a read and that i am glad to have found this. But here is a bit more to what .__. has said. Of course the reason to going back to UBC had its money issues and i agree with cheaper admission cause all us attendees like to be able to afford to go in. But from what i know even though UBC had complicated maps till you got used to them we also needed the outdoor room and safer places to roam away from traffic. I know we made a disturbance at the convention center when we gathered for group games cause we blocked the majority of the side walk.

    So being at UBC we where given a lot more room to roam play and hang out unlike at the center where we just kinda congested everything.

    Agree or Disagree: Thumb up 1 Thumb down 0

  3. O'Faie Says:

    I miss SFU. It’s not too fun having to schlep from one building to the next in the ridiculous costumes we love wearing. Yes, I need to learn to read maps, but maybe there was something else a little wrong this year. I had tons of fun as per usual and I will be back again next year. I still feel as though all the prices are going up and I’m getting less and less for my moolah.

    Some of the main events from the first few years rocked. I wish Jesse would take a moment to consider passing on the torch for the bishounen walk-off. Also, a lot of new people need to learn some con etiquette. Please don’t take pictures without asking.

    About the convention center, I know it’s expensive. But, I’d like to avoid the UBC students none too pleasant commentaries. That’s all.

    Agree or Disagree: Thumb up 0 Thumb down 0


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